iPhone 6 Plus Sales Boost Apple’s Market Share in Asia As Samsung Continues To Struggle

TechCrunch

The iPhone 6 and iPhone 6 Plus have helped grow Apple’s market share to record levels in Asia, says a new report by Counterpoint Research. Globally, iPhone sales grew 26 percent year-over-year in November 2014.

In Japan, where iPhones have been the top handset by market share since the fourth-quarter of 2012, Apple accounted for 51 percent of all smartphone sales in October and November.

counterpoint-japan-nov2014

Samsung still dominates in its home market of Korea, but Apple took more than 30 percent of total smartphone sales there in November. Counterpoint Research says this marks the first time it has posed a real challenge to the chaebol’s market share because the iPhone 6 Plus finally gave phablet fans an iOS option.

AppleKorea-Nov2014-Counterpoint

“No foreign brand has gone beyond the 20 percent market share market in the history of Korea’s smartphone industry. It has always been dominated by the global smartphone leader, Samsung. But iPhone…

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