Is YouTube The Yahoo Of 2015?
Editor’s note: Jess Kimball Leslie is a writer based in New York. She is working on a collection of essays about life after the Internet.
The great story of Silicon Valley: A company, once ahead of its time, ceases to innovate for almost a decade while continuing to make billions off its legacy business model – ad sales. Then that once-great company dies.
In the proud American tradition of AOL, Yahoo, and GeoCities, I present YouTube. Ever notice how its homepage looks almost the same as it did in 2008? No, really:
For the first time in a decade, YouTube’s dominance as the destination for video content is being challenged by rivals like Facebook. While the press admires the success of Bethany Mota and tours the lush new coastal YouTube studios, Facebook has spotted the company’s many weaknesses and is going on the attack.
There’s still plenty of hope for YouTube, however. Here’s how…
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